Based in DFW Now Booking 2026

Social media that actually fills the room.

Keystone is an independent social studio for DFW's restaurants, salons, and studios. We turn your phone photos into a polished feed, fill the gaps with AI, and handle the DMs — so the phone rings and the chairs fill up.

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c e a s +9
A portfolio of 13 local brands across DFW
Featured work
Featured Work №.03

Cordera — 4.2× reservations in 60 days

Now
booking
· 2026 ·
347%
Avg. engagement lift in the first 90 days
4.2×
Avg. increase in DMs and booking inquiries
13
DFW brands currently on retainer with Keystone
92%
Client retention past the six-month mark
§ 01 — Services Full-service social, minus the agency bloat.

What we handle so you can run the shop.

Six overlapping practices that make up a retainer. You'll never need to explain your brand twice, chase down a post, or wonder if anyone replied to a DM.

i.

Content Direction
& Editing

A simple weekly capture prompt for your phone — plus our full editing, color, and layout polish. Your raw moments become a feed worth stopping for. No agency shoot required.

Phone-FirstEditingPolish
ii.

Strategy &
Content Calendar

A monthly plan mapped to your promotions, seasonality, and audience behavior. No more posting whenever there's a free minute — every post has a job and a destination.

PlanningResearchPositioning
iii.

Posting &
Community

We schedule, caption, and respond — DMs, comments, and reviews, seven days a week. Your audience gets a reply in hours, and it always sounds like you.

SchedulingDMsReviews
iv.

Short-Form
Video Editing

Reels and TikToks edited from the raw clips you send us — cuts, captions, trending audio, AI b-roll where it helps. Built to stop the scroll and earn saves, not just views.

EditingCaptionsTrends
v.

AI Content
& Graphics

Branded graphics, quote cards, promo visuals, b-roll clips, and voiceovers — produced with AI, styled to your brand. Never fake food, never fake clients. Real where it matters, generated where it doesn't.

GraphicsB-RollVoice
vi.

Paid Ads
& Reporting

Targeted Meta and TikTok ads to the DFW neighborhoods that actually buy. Clean monthly reporting with the numbers that pay your rent — no vanity metrics, just what worked and why.

AdsReportingRevenue
§ 02 — Selected Work A few rooms we've filled.

Local brands, real results.

A sample of clients currently on retainer. Every engagement starts with a 90-day baseline — so every number below is measured, not assumed.

§ 03 — Who It's For Specialists, not generalists.

Built for the regulars you want to keep.

We only take on three kinds of businesses. That's the whole point — we've run this playbook enough times to know exactly what works in each room.

Restaurant I.

Restaurants & Cafés

From neighborhood kitchens to new-concept openings — we make hungry people click "save," screenshot the menu, and show up at the door by Friday.

  • Fine Dining
  • Cafés
  • Bars
  • Bakeries
Salon II.

Salons & Stylists

Solo stylists, suite renters, and full-service salons. Filled calendars, tight waitlists, and clients who reshare your work because they're proud to.

  • Hair
  • Nails
  • Lash
  • Aesthetics
Fitness studio III.

Studios & Trainers

Pilates, strength, yoga, and boutique gyms. Content that turns curiosity into trial classes, trial classes into members, and members into referrals.

  • Pilates
  • Strength
  • Yoga
  • CrossFit
§ 04 — Process A calm, predictable way of working.

Four weeks to a running feed.

You won't have to chase us. You won't wonder what's being posted. Every stage has a deliverable and a date attached.

01

Discovery

A 45-minute call to learn your brand, your customers, and what a good month actually looks like on your P&L.

Week 1 · 1 call
02

Strategy

Within seven days you get a written strategy, voice guide, visual direction, and your first 30-day calendar.

Week 2 · Full doc
03

Create & Publish

You send us your weekly phone clips — we edit, write, design, generate AI assets, schedule, and engage. You review, we refine. Consistent and on time, every week.

Week 3+ · Ongoing
04

Refine

Monthly strategy calls with real reporting. We double down on what's working and kill what isn't, fast.

Monthly · 1 call
Client
§ Client Letter

"We'd tried two other agencies before Keystone. Within three months our reservations were up 4×, our DMs stayed on top of my inbox instead of buried, and for the first time I actually liked looking at our Instagram."

C
Isabel Arroyo
Owner · Cordera, Uptown Dallas

We don't want to be the biggest agency. We want to be the one your neighbors tell you about — the one whose work you recognize the second it lands on the feed.

The Keystone Principle
§ 05 — Packages Flat monthly pricing. No surprises.

Three ways to work with us.

Every retainer includes strategy, posting, and reporting. Month-to-month after a 90-day baseline. No onboarding fees.

Starter
$450/ mo
For solo operators who want a polished feed without the overhead.

  • 12 posts / month (feed + story)
  • 4 reels edited from your clips
  • 5 AI-generated graphics / month
  • Monthly content calendar
  • Caption writing & hashtags
  • 1 platform (IG or TikTok)
Start here
Pro
$1,650/ mo
Full-service social. You hand us the keys, we run the whole thing.

  • Unlimited posts, stories & reels
  • Unlimited AI graphics, b-roll & voiceovers
  • Premium video editing suite
  • Dedicated account strategist
  • Paid ad management (up to $1k spend)
  • Weekly strategy check-ins
  • All platforms + Google Business
Go Pro
§ 06 — FAQ

The honest questions, answered.

Most clients see a meaningful lift in engagement within the first 30 days, and measurable business impact — bookings, foot traffic, DM inquiries — by day 90. We set a 90-day baseline on day one so you can see the change in hard numbers, not feelings.

Yes — but only about 10 minutes a week. Every Monday we send you a simple capture prompt (what to shoot, angles, lighting). You grab the clips on your phone while you're already at the shop, send them over, and we handle all the editing, design, and polish. We also generate AI graphics and b-roll to fill any gaps, so you never run short on content.

There's a 90-day initial term so we can execute a baseline strategy and prove results. After that, it's month-to-month. No ransom clauses, no surprise fees — you can pause or cancel with 30 days' notice.

We do. Keystone is an independent studio, not a pyramid of junior account managers. You'll work directly with a strategist from your first call to every monthly review.

You have 48 hours to review every week's content and flag anything. We revise until you're genuinely happy. Nothing publishes without your sign-off in the first 60 days.

We use AI for the things it does well — branded graphics, promo visuals, b-roll footage, voiceovers, content variations. We don't use it for food photos, before/afters, or anything claiming to be your team, your space, or your customer. Those stay real. You get AI's speed where it helps and authenticity where it matters.

DFW is our home base — most of our clients are in Lewisville, Plano, Frisco, Dallas, and Fort Worth. But because we don't require on-site shoots, we work with brands anywhere in the U.S. Geography isn't a constraint, only fit is.

§ 07 — Start a Conversation

Ready to hand off
your social?

Tell us a little about your business. We'll reply within one business day with a tailored recommendation — no pressure, no sales script, no eight-step funnel.

keystonecontentco@gmail.com Lewisville, TX · Serving all of DFW Mon – Fri, 9 – 6 CT

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